80% of Seattleites rely on us to make plans and take action

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Who is our reader?

MEDIAN AGE
41

They are well educated:

85%
GRADUATED COLLEGE

29%
HAVE A MASTERS OR DOCTORATE DEGREE

They are affluent:

$252k
AVERAGE HH INCOME

16%
NET WORTH > $1MM

They are social:

76%
HAVE A FACEBOOK ACCOUNT
(25% HAVE BROKEN UP WITH FB)

69%
HAVE AN INSTAGRAM ACCOUNT

They are homeowners:

68%
OWN A HOME

They are generous:

86%
DONATE TO LOCAL OR NATIONAL CHARITIES

34%
DONATE OVER $2,500 ANNUALLY