80% of Seattleites rely on us to make plans and take action

vivek-kumar-a-_1PPjnbUg-unsplash

Who is our reader?

MEDIAN AGE
46

They are well educated:

95%
GRADUATED COLLEGE

31%
HAVE A MASTERS OR DOCTORATE DEGREE

They are affluent:

$206k
AVERAGE HH INCOME

30%
NET WORTH > $1MM

They are social savvy:

78%
HAVE A FACEBOOK ACCOUNT

78%
HAVE AN INSTAGRAM ACCOUNT

96%
WATCH VIDEO CONTENT ONLINE

They are homeowners:

68%
OWN A HOME

They are adopters:

60%
ARE UP FOR TRYING A NEW BRAND WHEN
SEARCHING FOR GOODS & SERVICES

They are generous:

88%
DONATE TO LOCAL OR NATIONAL CHARITIES

32%
DONATE OVER $2,500 ANNUALLY

They are loyal:

78%
KEEP THEIR ISSUES OF SEATTLE MET FOR
ONE MONTH OR LONGER